Shoe Theory…any true shoe lover is already vaguely aware of this concept in practice. So let’s give it a name and start making it work for you!
Shoe Theory is based on the concept that the shoes a woman chooses to wear reflect her true personality.
Shoes certainly have strong personalities themselves as you will find out in this calendar over the next 12 months.
So why do shoes know so much about your personality?
Shoe theory is actually very logical. Shoes are worn below the visual line of sight. When you meet someone you formulate a judgement about them in the first 60 seconds based on the clothes they are wearing and other sensory stimulations. It is very rare to look at someone’s feet in the 
first 60 seconds of meeting them face to face. So most women will tend to dress their bodies how they want others to perceive them but they will let their true personality shine through in their shoes, the safe zone below the knees.
There is a growing breed of shoe lovers who can read shoes It happens all around you, you may have even caught yourself trying to do the very same thing to someone else’s shoes.
Shoes For Her will help you understand the secret language of shoes. This calendar is a fun introduction to Shoe Theory…and understanding…”Which Shoe Are you?”
So if shoes have their own inherent personalities, the question must be asked…
“Do you wear the shoes…or do the shoes wear you?”
Janine Hoffman
Director
Shoes For Her.com
